Moscow Fashion Week invitation letters for Outlaw Moscow

Task
To develop invitation letters and engage visitors in social media competition.

By the 30th season of Moscow Fashion Week, we developed invitation letters for Russian fashion brand Outlaw Moscow.

We placed coat sketch on the reverse side of letters and invited MFW visitors to create their own coat design based on outlaw style and post it on social media with a special hashtag. The winner got an Outlaw T-shirt and an opportunity to realize his idea.

office
Moscow

services
Graphic Design

date
February 2015

Art Director
Robert Dertsyan

Design
Otto Barseghian

Other works for Outlaw Moscow
Photo shooting  ∙  MFW invitation letters  ∙  Stickers ∙  Outlaw Party invitation cards